The landscape lighting market in Jupiter and Palm Beach County.

Here are the searches doing the work, and what each one tells you about the person typing it:

The pattern worth seeing: 1,850 searches a month is small next to the nearly 125,000 owner-occupied homes in these towns. That is normal for lighting. Almost nobody wakes up and searches for uplighting. They see a neighbor’s palms lit at night, or a photo of a house that looks twice as expensive after dark, and then they want it. Search only catches the few who already decided. Facebook and Instagram reach the rest, the homeowner who has never thought about it until the picture is in front of them.

The honest read: this is a seasonal trade, and the season is starting now. It is not only Christmas lights. Searches for landscape and outdoor lighting on their own run about 2,200 a month from October through January, against about 1,250 in June and July, as the evenings get dark earlier. Holiday installs then stack about 1,000 more searches on top in November. Last October came in at 83% of the peak. Whoever is in front of these homeowners over the next three months gets the best stretch of the year.

We pulled every page running lighting ads into this area from Meta’s public Ad Library, then checked each one by hand. We cut fixture stores, solar-light web shops, landscapers and pool builders who only mention lighting, and a Christmas-light company that turned out to be in Arizona. Eight real local lighting companies are left. Sitellight is not one of them.

Two very different groups. The three dark bars sell landscape lighting year-round, and they are the long runners: six months, three and a half months, three months. Nobody pays Meta every day for that long unless the ads pay them back. The other five are holiday crews that all switched on between September 18 and yesterday, and they will switch off in January. So the year-round landscape lighting field in this market is three companies. One is in Lake Worth, one is an electrician in Port St. Lucie, and one is a Broward company.

Pins use each advertiser’s published Facebook address where one exists. Outdoor Lighting Perspectives, Deck’d and SoFlo are pinned at the town their own ads or site name, so those pins are approximate. LucioLine and Yellow Brick Way publish no address and serve all of South Florida, so they are not pinned. The read: the map is empty north of West Palm Beach until you reach Port St. Lucie. Nobody advertising lighting is based in Jupiter, Tequesta, Palm Beach Gardens or Jupiter Island.

Three national lighting brands are also running ads on Meta right now. They are not local installers, so they are not in the count above, but they matter to you:

Haven has kept the same homeowner ads running for well over a year. JellyFish has a quote ad live for over two years. Brands do not keep paying for ads that do not sell. They are spending to make homeowners want smart, color-changing, app-controlled lighting. The question that follows in a Palm Beach homeowner’s head is who installs this here. Right now the one certified Haven installer we know of in north county, you, is not in the feed to answer it.

The ads that last in this market keep it simple: the house after dark, a local name, a free estimate. The market has already shown that this message keeps paying in Palm Beach County.

The gap is everything around it. Of the three year-round advertisers, one runs a single blank ad, one sends people to a DM, and only one has a page built to book estimates, and that one is an electrician from Port St. Lucie. Nobody is running design-led landscape lighting plus smart Haven systems plus outdoor audio, from a company based in north county, with twelve years of work to show. That is Sitellight’s exact position, and it is the one nobody is advertising.

Across Jupiter, Palm Beach Gardens, Tequesta, Juno Beach, North Palm Beach, Jupiter Island, Palm Beach, West Palm Beach, Wellington, Boca Raton and Stuart there are nearly 125,000 owner-occupied homes. They are not all the same buyer. Palm Beach Gardens ($106,544 / $482,900) and Wellington ($105,848 / $492,300) look like Jupiter. West Palm Beach ($64,044 / $324,800) and Stuart ($61,878 / $276,500) read far lower. The volume is spread across the county. The premium projects live on the water, in Jupiter Island and Palm Beach. A campaign that knows the difference spends on owners who can say yes.

Pins sit at each town’s center. Sitellight sits right between the two premium towns, closer to Jupiter Island than any advertiser on the map above.

Here is the fact this whole report turns on: Sitellight has been lighting Palm Beach homes since 2014. You are a certified Haven installer. You do smart, app-controlled systems and outdoor audio, which almost nobody else here offers. And when a homeowner in Jupiter scrolls Facebook or Instagram tonight, they will not see any of it, because Sitellight is not running any ads right now.

Compare that to who is there: a Broward company with 39 followers selling your exact menu into your county, an electrician 30 miles north building a lighting funnel, a Lake Worth installer holding a seat with one blank ad, and five holiday crews that showed up this month. The seat for a north-county lighting company with real work to show is empty. You are the closest one to it.